​BUSINESS REBRAND
Waitr came to us with a lean budget and a big goal — take their 30-year-old family biz from local favorite to online contender. They had e-comm traction, but needed a brand that could punch past North Carolina. We built them a bold new identity that stayed true to their roots — and turned heads far beyond home turf.
GLOBAL BUT LOCAL
Waitr is a NC, USA leather company known for handcrafting wallets and accessories from premium deer leather. The brief was clear: give the brand sharper edge without losing its North Carolina roots. We started with hand-drawn sketches, channeling the raw, tactile quality of their materials, before refining the mark through rounds of digital iteration. The result is a logo that feels rugged yet refined — a nod to craftsmanship, heritage, and the quiet power of well-made things.