BRANDING A CONSTRUCTION-TECH PIONEER
Archio is a B2B iOS application based in Taipei, Taiwan, designed specifically for the construction industry. Its core mission is to streamline on-site inspections and simplify report consolidation.
The visual identity needed to speak directly to professionals in a traditionally pragmatic field—clear, structured, and rational. The logo was therefore crafted with a clean, modern aesthetic to reflect innovation while maintaining an industrial edge.
While the tone remains grounded and solution-oriented, the brand also carries an undercurrent of forward-thinking creativity—intentionally stepping outside the box, just as Archio does in redefining workflows in construction. The result is a brand that feels both precise and progressive.
ICONOGRAPHIC
The Archio logo is built from a blend of intuitive visual cues: the building block symbolizing construction, a web-like grid representing connectivity and digital infrastructure, and the letter "A", the initial of the brand.
These three elements are seamlessly integrated into a minimalist, well-proportioned mark— balancing clarity and meaning. The geometry adheres to a precise ratio system to reflect rationality and precision, while the accompanying wordmark introduces structure with softened, rounded corners. This subtle contrast creates a sleek and contemporary aesthetic, underscoring Archio’s innovative spirit and its break from conventional industry norms.
SCALABILITY
& VERSATILITY
One of the key requirements for the Archio logo was its adaptability across a wide range of applications—from large-scale formats like an office feature wall to small-scale items like business cards and digital platforms including iPads and iPhones.
With such diverse usage in mind, the logo was designed with scalability at its core. Every line, form, and proportion was carefully considered to ensure the mark retains clarity, legibility, and impact at any size—whether it's printed large or displayed as a compact app icon. This versatility was a foundational principle in the design process.